Cycle and Stridefor Active Lives
Cycle and Stride for Active Lives:
The leaders' programme
The Cycle and Stride leaders' programme is here to support community leaders across Greater Manchester.
Develop your skills, your social enterprise and your ability to reach those hard-to-reach groups and develop good active travel habits with the tools and guidance below.
For leaders on the Cycle and Stride programme, this is available over 14-sessions rolling out in the first half of 2022. For those who cannot attend, and as a digital legacy for future leaders, we are making all the sessions and training materials available here for you to view and download.
We’re covering two main topic areas:
Developing your social enterprise: organisation and funding
Outreach, PR and marketing
Developing your social business model
Focusing your activity allows you to do the most good. It’s very easy to get sidetracked into trying to do ‘everything’, ending up distracted and exhausted.
This session shows you how to use a key tool for describing and analysing your business model: identifying exactly what you do, the benefits of it to people and what makes it valuable. By Identifying your customers main problem (pain point), you can connect what you do with its value to your communities and deliver it more effectively to more people.
Support materials - Developing your social business model
Support materials - Legal structures overview for social ventures
How to attract funding and achieve bid success
If your social enterprise is just starting out, getting access to the funding you need to help you grow can be daunting. We’ll look at:
Funding and Fundraising from a standing start
Looking for funding, being eligible and having the right content & evidence
Important data gathering & evidence – PESTLE reports, Market Intelligence, Community feedback
Creating a funding Bid Canvas
Video and support materials to follow after the session has been delivered.
GDPR protection basics
‘Too much information’ as the saying goes. Sharing personal details about vulnerable individuals could have serious consequences for them and cause your social enterprise costly legal trouble + damaging PR. So, this might sound like a dull session, yet it’s very much worth attending. We’ll cover the rules, the penalties for breaking them and how to stay on the right side of the law.
Strengthening inclusion to engage with hard-to-reach groups
Not everyone is on social media, not everyone is well connected to their local communities. And yet these are often the people who need your help the most.
Considering why some groups are perceived as ‘Hard to Reach’
Understanding how to build trust and reach into your community
Case studies and examples of success
Links to networks and resources to broaden awareness, communication and engagement
Slides - Basic finances for social businesses - PDF download
Budget template - basic finances for social business - MS excel file
Budget Workshop Exercise - Basic finances for social busineses
Cashflow template - MS Excel file
Finding growth funding as part of your wider income generation strategy
As you become more established, one-off funding, whilst incredibly useful, doesn’t allow you to plan or operate effectively. So, you need to think about a more systematic approach.
Considering your Income Generation Strategy
Considering routes to regular or longer term funding
Considering Social Investment
Evolving your funding Bid Canvas for Growth and meeting largescale funder expectations
Sessions on outreach, marketing and PR
Introduction to marketing
How do you attract attention?
How do you communicate effectively with various audiences? From social-media obsessed teens to hard-to-reach tech-rejectors, we will show you an approach for how to deliver the right message, at the right time, in the right place to the right people.
Making good connections - PR and influencers
“Getting a shout-out from ‘This girl can’ would help me hugely,” said Grace from Sole Mother in our recent 1-2-1. Well, we can’t promise you that, but we can show you how to use the power of your network to extend your reach, get media coverage, find supporters and help more people.
In this session, you’ll learn the value of your network, how a good network can help with your social enterprise and how to grow your network.