Cycle and Stridefor Active Lives
Cycle and Stride for Active Lives:
The leaders' programme
The Cycle and Stride leaders' programme is here to support community leaders across Greater Manchester.
Develop your skills, your social enterprise and your ability to reach those hard-to-reach groups and develop good active travel habits with the tools and guidance below.
For leaders on the Cycle and Stride programme, this is available over 14-sessions rolling out in the first half of 2022. For those who cannot attend, and as a digital legacy for future leaders, we are making all the sessions and training materials available here for you to view and download.
The sessions
We’re covering two main topic areas:
Developing your social enterprise: organisation and funding
Outreach, PR and marketing
Sessions on developing your social enterprise
Progressing and prioritising your idea or venture
Unpacking community and social issues that are important to you, your organisation and community. Introducing tools and techniques for problem solving and social innovation.
Whether this is your first social enterprise or you want to develop your existing projects, we’ll show you how to develop a 7-step plan to launch or grow your venture.
Support materials - Progressing and prioritising your social venture
PDF download
Developing your social business model
Focusing your activity allows you to do the most good. It’s very easy to get sidetracked into trying to do ‘everything’, ending up distracted and exhausted.
This session shows you how to use a key tool for describing and analysing your business model: identifying exactly what you do, the benefits of it to people and what makes it valuable. By Identifying your customers main problem (pain point), you can connect what you do with its value to your communities and deliver it more effectively to more people.
Support materials - Developing your social business model
Social Business Model Canvas - The Social Enterprise Institute
Using the Business Model Canvas as a Social Enterprise - Mark Horoszowski
Using the Business Model Canvas for Social Enterprise Design - Ingrid Burkett Knode
A new Social Business Model Canvas online - Swarthmore College
Legal structures overview for social ventures
Setting up the right legal framework sounds abstract and the kind of thing that’s always on your list to ‘do sometime’. Yet getting set up right will help your social enterprise thrive by getting the right people doing the right jobs at the right time. And it might just stop you getting sued for millions if the worst happens. The session will cover:
Legal structures - is yours working for you?
Considering Good Governance, Roles and Responsibilities and Finding the right people
Support materials - Legal structures overview for social ventures
PDF download
How to attract funding and achieve bid success
If your social enterprise is just starting out, getting access to the funding you need to help you grow can be daunting. We’ll look at:
Funding and Fundraising from a standing start
Looking for funding, being eligible and having the right content & evidence
Important data gathering & evidence – PESTLE reports, Market Intelligence, Community feedback
Creating a funding Bid Canvas
Video and support materials to follow after the session has been delivered.
PDF download
PESTLE bid canvas - how to achieve funding and bid success
GDPR protection basics
‘Too much information’ as the saying goes. Sharing personal details about vulnerable individuals could have serious consequences for them and cause your social enterprise costly legal trouble + damaging PR. So, this might sound like a dull session, yet it’s very much worth attending. We’ll cover the rules, the penalties for breaking them and how to stay on the right side of the law.
PDF download
GDPR and data protection basics - slides
Strengthening inclusion to engage with hard-to-reach groups
Not everyone is on social media, not everyone is well connected to their local communities. And yet these are often the people who need your help the most.
Considering why some groups are perceived as ‘Hard to Reach’
Understanding how to build trust and reach into your community
Case studies and examples of success
Links to networks and resources to broaden awareness, communication and engagement
PDF downloads
Strengthening inclusion with hard-to-reach groups
Strengthening inclusion with hard-to-reach groups - PDF download
Basic finances for social business
For many small social enterprises, getting funding is key to helping grow the number of people you help. Yet that funding comes with its own issues. You have to manage cashflow as well as accounting for it to funding bodies and, of course, HMRC.
This session will cover:
Basic budgeting, cashflow, profit andm Loss and Accounting
Basic scenario planning in Excel to make financial projections
Slides - Basic finances for social businesses - PDF download
Slides - Basic finances for social businesses - PDF download
Budget template - basic finances for social business - MS excel file
Budget template - basic finances for social business - MS excel file
Budget Workshop Exercise - Basic finances for social busineses
Budget Workshop Exercise - Basic finances for social busineses
Cashflow template - MS Excel file
Finding growth funding as part of your wider income generation strategy
As you become more established, one-off funding, whilst incredibly useful, doesn’t allow you to plan or operate effectively. So, you need to think about a more systematic approach.
Considering your Income Generation Strategy
Considering routes to regular or longer term funding
Considering Social Investment
Evolving your funding Bid Canvas for Growth and meeting largescale funder expectations
Slides - Growth funding for social businesses
Slides - Growth funding for social businesses - PDF download
Scaling up your social business
As your organisation grows, volunteers and staff get added, the scope of what you do changes and grows and your role changes with it. And it can be easy to lose focus, or find things becoming unmanageable.
In this session, you’ll learn how to develop clarity over who does what, and accountability to make sure you continue to be able to function and attract funding. We’ll also cover how to develop your offering, help more people and position your social enterprise as a leader in your field.
Human-centred design
Social Enterprise Franchising
https://www.socialenterprise.org.uk/practical-guides/social-franchising-manual/
PDF downloads:
Scaling up your social business - slides
Social value and impact measurement
What is it and why bother? Securing funding often depends on your being able to prove the positive difference you are making to your community. We’ll show you how to do this.
The difference between output, outcomes, impact and value and why it matters
How this links to your values, vision, governance and Theory of Change
The Importance of evidence and values intelligence to support funding and commissioning bids
Keeping it simple and doable for your organisation
PDF download
Impact and value measurement - Slides - PDF
Sessions on outreach, marketing and PR
Introduction to marketing
How do you attract attention?
How do you communicate effectively with various audiences? From social-media obsessed teens to hard-to-reach tech-rejectors, we will show you an approach for how to deliver the right message, at the right time, in the right place to the right people.
For writer's block: copy.ai
To manage posts easily: Canva for non profits
https://www.canva.com/canva-for-nonprofits/
PDF download
Slides - introduction to marketing
Social media fundamentals
The more people you can reach, the more good you can do. Yet, you have a limited time and energy. So, we’ll look at the ins and outs of reaching the most people for the least effort, answering questions like:
How do I get good reach on social media?
Which social media networks should I concentrate on and why?
Should I use a system like Hootsuite to manage my social media?
What tools can I use to make creating posts easier, video especially.
PDF download
Social media fundamentals - slides from session
Building social communities
How are you mobilising your community to create opportunities, maximise resources and unlock talent to make a difference?
This session will look at:
Mapping where talent and energy lies
Attracting and managing volunteers
Managing and mobilising communities on and off Social Media
PDF download
Buildling social communicites slides - PDF download
Making good connections - PR and influencers
“Getting a shout-out from ‘This girl can’ would help me hugely,” said Grace from Sole Mother in our recent 1-2-1. Well, we can’t promise you that, but we can show you how to use the power of your network to extend your reach, get media coverage, find supporters and help more people.
In this session, you’ll learn the value of your network, how a good network can help with your social enterprise and how to grow your network.
https://networkweaver.com/store/ - great resources on 'how to network'.
https://miro.com/ - a useful tool for network mapping
PDF Downloads
Making good connections
Basics of LinkedIn Marketing
Social media strategy and advertising
As your social enterprise grows, you’ll find yourself trying to reach different people at different times with different messages. It’s very easy for it all to get a bit much. You may be managing an email list, 8 different social media channels and more.
At worst, it can all descend into a mess of confusing messages that switch people off. We’ll show you how to cut through the chaos and maximise your effectiveness.
PDF download